Phnom Penh [23rd January 2024] – Simmons, founded in 1870, celebrates 12 years in Cambodia. The well-known leading premium mattress brand from USA was first launched in Cambodia under an exclusive partnership with RS Residence, a leading bedding and furniture supplier in Cambodia. Since then, the brand has seen exponential growth and increased brand presence in the country.
To mark this momentous milestone, Simmons has launched a limited edition 12th Anniversary mattress – Beautyrest® Pride. It is equipped with the iconic Simmons® Original Pocketed Coil® Technology which delivers a Do-Not-Disturb benefit for an uninterrupted sleep. Specially crafted with high performance foams, it also features a pillow-top sleep surface finish; a built-on pillow pad over the top panel that provides added comfort to the user. Beautyrest® Pride is beautifully made, aptly crafted after how Simmons takes pride in its long heritage and withstanding the test of time.
As Mr. Aloysius Chew, Regional General Manager for SSEA puts it,
“Reaching this 12th Anniversary is a significant milestone for the Simmons brand in this Kingdom of Wonder. We are grateful to our esteem partner RS Residence for recognizing the importance of a premier mattress and your unwavering determination in bringing Simmons’s good sleep to the people of Cambodia. In the past decade, we have received many wonderful testimonies from our loyal customers, our retail customers as well as the numerous prestigious hotels that wants only the best sleep for their guests.
“We are thankful for the wonderful 12 years in this beautiful country and as a token of our appreciation, we have decided to launch Beautyrest® Pride, to bring good quality sleep into your bedrooms. We hope that this mattress will be a worthy investment that will enable consumers to step into the world of Simmons and enjoy the benefits of true uninterrupted sleep.”
Consumers today are increasingly mindful of their own health and well-being, especially after the global pandemic. Health is a key focus, and achieving quality sleep is one of the first steps in attaining good health. The mattress pays a significant role in delivering quality sleep to the user. “We are happy to have partnered with Simmons, the world’s leading premium mattress brand, trusted by consumers all over the world in the last 153 years,” commented Mr. Mony Chea, CEO of RS Residence.
“We are proud to be the sole distributor of Simmons in Cambodia, and hope to continue to bring premium quality sleep experience to our consumers for many more years ahead,” he added.
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